Clinch is increasingly being recognized as the leader in personalized video and creative optimization technology. Here’s some of our recent press.
The Future of Retail Over the Next 5 Years
September 8, 2020
The pandemic has changed the way consumers will shop for the foreseeable future. Here are the top 5 ways retailers will adapt to new consumer shopping preferences.
Building Identity in a Cookieless World
September 2, 2020
As Google’s deadline to eliminate all third-party cookies from its browser grows closer, Adi Raz, Head of Product at Clinch discusses how Clinch’s ID solutions will deliver ad personalization in the absence of third-party cookies.
Back-to-School Advertising Isn't What We're Used To This Year
August 24, 2020
Brands and consumers alike are still figuring out how to navigate this year’s back-to-school season. Here’s a look at what marketers should do to execute successful advertising this back-to-school season, and what should they avoid.
Your Media Dollar Should Double As Your Research Dollar
July 29, 2020
Brands that spend a lot of time and money collecting consumer data often have a problem they do not want to acknowledge but should: Your data doesn’t always tell you as much as you thought it would.
Clinch Unveils Clinch Xenon, Most Advanced Real-Time, Video Rendering Engine For Video Personalization
July 14, 2020
Clinch Xenon replaces existing common rendering solutions for video advertising personalization at scale, and reduces video rendering costs by 90%.
The Key To Relevant Advertising In Times Of Uncertainty
June 24, 2020
COVID-19 has accelerated the pace of change. Our current reality is forcing retail brands to revisit their priorities, roadmap, tech stack, data collections and, most importantly, their communication with consumers.
The Creative Challenge: Clinch, AB inBEV, Mediamonks (Webinar)
May 12, 2020
Changing strategies to meet new consumer needs.
Clinch Expands European Presence
May 6, 2020
Clinch opens Offices in Spain and Germany; Hires Key Executives to Serve EMEA Market.
Personalization: How Brands Can Create Direct Connections In Challenging Times
April 17, 2020
During times of uncertainty, marketing can be extremely challenging. As consumers’ belts tighten, along with marketers’ budgets, the brands that bolster creativity and personalization will be those that maintain consumer relationships and remain in a purchasing consideration set.
Is That New Marketing Trend Right For Your Business? 9 Ways To Decide
March 26, 2020
Marketing is an ever-changing industry. With new trends constantly on the horizon, it’s difficult to tell which to adopt and which to ignore. Often, it simply comes down to using your best judgment about what will help you achieve your overall business goals. Best answers from a panel of Ad Age Collective members.
At CES 2020 Amazon Partnered With Clinch, Cadillac And Zerolight To Showcase The Future Of Personalized Automotive Retail
An IBM thinkLeaders podcast, with guests Oz Etzioni (CEO of Clinch) & Cleber Dantas (Global Martech Director at Anheuser-Busch InBev). Discussing the future of cookies, how AI can be used to optimize data use, and the need for teams to develop a newsroom mindset.
Are Brick-and-mortar Stores The Next High-tech Media Platform?
Nov 26, 2020
It’s no secret that digital technology and media have profoundly disrupted the retail industry. It’s estimated that more than 7,000 retail stores have already closed in 2019, including significant numbers from traditional powerhouse retail brands. Even the big and mighty ones are not immune to the forces of disruption, led by Amazon.