Good News at Clinch!
Clinch is increasingly being recognized as the leader in personalized video and creative optimization technology. Here’s some of our recent press.
AI has Key Role at Crossroads of Ad Creative & Media: Interview with Oz Etzioni
January 11, 2024
Explore how Gen AI saves marketers time from tedious tasks, allowing a focus on conceptualization and strategy, leading to faster and more efficient campaign execution.
Maximizing Your Brand Marketing Strategy Around Major Sporting Events
March 28, 2024
Exploring marketing challenges around major sporting events, including real-time strategies, evolving streaming platforms, and fragmented viewership. As events like the Olympics and Euros approach, brand marketers must strategically plan, adapt, and leverage AI for success.
Clinch Marks Industry Milestone as the First Client-Side Ad Server to Integrate Unified ID 2.0
March 25, 2024
By supporting The Trade Desk’s identity solution UID2, Clinch is continuing to enhance advertisers’ and agency partners’ capacity to utilize their first-party data in a secure manner.
Clinch Wins 2024 Artificial Intelligence Excellence Award
March 20, 2024
Flight Control was recognized for innovation applications of GenAi across workflow automation, creative production, ad serving efficiency, and more.
Clinch Unveils Unique CTV Creative Performance Insights
March 13, 2024
Clinch’s enhanced measurement solution offers advertisers the ability to uncover detailed campaign insights by linking CTV ad exposure to conversions taken on secondary devices.
The Renaissance of the Ad Server
February 14, 2024
Clinch and ExchangeWire partnered to explore how personalization and engagement have been driving factors to the evolution of the ad server, and how DCO and AI will be instrumental going forward.
Flight Control Extends Advertising Reach and Personalization Across Audio Channels
February 8, 2024
Advertisers can effortlessly convert pre-existing audio assets into personalized audio ads, tailored to their customers’ preferences and available for consumption anytime, anywhere.
Future-Proofing Retail Media Networks through Dynamic Creative Optimization
February 5, 2024
Looking to the future, the focus of retail marketing will revolve around providing a seamless omnichannel shopping experience. Implementing DCO for your RMN can significantly benefit all parties involved: yourself, your partners, and the consumers.
Clinch Announces Integration with Google Ad Manager’s Creative Transcoding API
February 1, 2024
This integration enables fully transcoded creatives to be available directly in Google Ad Manager’s Creative Repository. Benefits include a quality user/viewing experience, ensuring monetization of inventory, and additional perks.
Streamlining The Ad Creative Review and Approval Process with Tearsheets
January 31, 2024
Clinch Named to Ad Age's Best Places to Work 2024
January 22, 2024
Clinch is honored to be chosen among the top 25 of Ad Age’s Best Places to Work 2024, recognizing our excellence in leadership, employee experience, training, and more.
AI Has Key Role at Crossroads of
Ad Creative & Media
January 11, 2024
Explore how Gen AI saves marketers time from tedious tasks, allowing a focus on conceptualization and strategy, leading to faster and more efficient campaign execution.
Performance-driven Omnichannel Personalization
for Event Marketing
January 4, 2024
Get to know the tools and technology built for event marketers to more effectively engage their audience.
5 Considerations for Delivering Omnichannel Success
December 19, 2023
We break down the intricacies of Display and Video DCO, providing five key considerations for constructing a successful optimization strategy.
Clinch as an Effective Ad Serving Alternative to Amazon
November 30, 2023
With Amazon set to retire Amazon Ad Serving + DCO (Sizmek) in 2024, advertisers globally are exploring new advertising partnerships. At Clinch, we can streamline the migration process to our platform, ensuring a smooth and effortless transition for you.
Offline Attribution at the Creative Variation Level Powered in Partnership with LiveRamp
November 20, 2023
To connect offline and online conversions, Flight Control, Clinch’s omnichannel campaign activation platform, leverages solutions like LiveRamp’s measurement enablement to bridge the dots between offline purchases to digital profiles previously exposed to ads.
Clinch Expands Integration with LiveRamp
November 13, 2023
Flight Control platform is now a licensed measurement enablement destination on LiveRamp, the leading data collaboration platform. This partnership bridges online and offline conversions, empowering advertisers with actionable insights to optimize campaign impact.
AI Innovations Transforming
Ad Technology
November 2, 2023
By harnessing Generative AI, creative teams will enhance efficiency, unlock new levels of personalization, unlock new levels of personalization, as a result, create ad campaigns that are both more impactful and engaging.
How Advertisers are Accelerating DCO with AI and New Workflows
October 23, 2023
Ad agencies are embracing AI-driven dynamic creative optimization (DCO) to streamline their workflows and enhance collaboration amongst teams.
Clinch Honored in 2023 STEVIE Awards for Great Employers
October 10, 2023
This recognition is a testament to our dedication to core values that merge technology and collaboration to drive the organization’s success.
Clinch Named Best Workplace in Advertising & Marketing
September 18, 2023
Clinch, a leader in dynamic ad serving and personalization, has made it onto the list for the second year in a row. This recognition underscores Clinch as one of the best workplaces in the nation.
Multi-Category Win
for Clinch's Flight Control
September 12, 2023
Digiday Recognizes Flight Control as the Best Marketing Automation and Best Personalization & A/B Testing Platform for the second consecutive year.
The Present and Future of AI in Ad Tech
August 30, 2023
In this Q&A session, Raz Peter, CTO and co-founder of Clinch, delves into how artificial intelligence is already being integrated into the ad tech industry and explores the potential future landscape as AI continues to gain prominence.
Uncovering Offline Attribution at
the Creative Level
August 24, 2023
To connect offline and online conversions, Flight Control, Clinch’s omnichannel campaign activation platform, leverages solutions like LiveRamp’s privacy compliant file processing workflow to bridge the dots between offline purchases to digital profiles previously exposed to ads.
Clinch Joins IAB Canada's Transparency and Consent Framework
August 10, 2023
Clinch renews its pledge to user-centric data protection to strengthen consumer trust in the digital advertising arena.
How Ad Tech Gives Agencies Valuable Time to Work more Efficiently
July 28, 2023
In the agency world, technology that disrupts is technology that destructs. Here’s what you need to know about building a truly interoperable stack, that supports the most valuable currency – time.
Navigating the AI Landscape: A Thought Leadership Exchange
June 20, 2023
Industry experts engage in a profound discussion dissecting the evolution and impact of AI. The dialogue encompasses categorizing AI into traditional and generative forms and highlighting its pervasive presence in contemporary society.
dentsu Names Clinch Global Preferred Partner for DCO
June 15, 2023
Partnership includes complete access to Clinch’s SaaS platform, Flight Control, which improves operational efficiency and fosters cross-functional and end-to-end collaborations.
A “Future-Forward” Look at Redefining Retail Media
May 30, 2023
Clinch joined a panel with Dollar General, Kellogg, and others at the Future Forward event in New Orleans to discuss scalable solutions driving growth across the Retail Media space and the brands investing in them.
Clinch Named to AdExchanger's 2023 Top 50 Programmatic Power Players List
May 11, 2023
Clinch was recognized for the increasing adoption of Flight Control, as well as strategic partnerships with companies like Dentsu, The Trade Desk, LG Ads, Samsung Ads, and Disney.
Clinch Announces Series of New Senior-level Recruits to Support 2023 Business Growth
April 19, 2023
Global talent and influx of SaaS expertise will support the company’s continued business demand and growth across all regions.
Tombras Selects Clinch as Primary Ad Serving and Omnichannel DCO Partner
Tombras, one of the largest independent advertising agencies in the U.S. will fully adopt Flight Control’s suite of SaaS solutions.
Clinch Partners with Samsung Ads to Personalize Video and Digital Ads at Scale
Clinch’s Flight Control Integrates with Figma for Omnichannel Dynamic Ad Creation
A Smarter Approach to CTV Advertising
Drive More Conversions with Feed-based Product Optimization
The Road to Victory Requires Speed, Accuracy and Automation
December 28, 2022
Learn how to leverage tech to empower media strategists with real-time insights, strategic flexibility, and automated workflows to tackle any campaign challenge and deliver impactful results.
Clinch Named Best Marketing Automation Platform
December 22, 2022
Clinch’s Flight Control was recognized for its innovative platform streamlining the entire campaign lifecycle, from strategy to activation and measurement on a single platform, saving agencies/brands time and money.
The Death of the Cookie will Lead to Stronger Targeting Potential
December 12, 2022
A cookieless future is an opportunity to do better audience modeling with higher-fidelity data and with trusted sources that will help flourish into an intelligent ecosystem that will help brands target even better.
The Tech That Will Take You To The Top
December 5, 2022
A look at how the right tools and technology can enable media teams to better understand and communicate the efficacy of their buys, while avoiding common delays and frustrations.
Clinch Launches Enhanced Sports API to Connect Advertisers and Fans
November 9, 2022
Clinch’s next evolution of its Sports API offers advertisers even more personalized options for connecting with sports fans and arrives just before a surge in seasonal sports events that includes the 2022 World Cup, 2022 Super Bowl, and 2023 March Madness.
Post-pandemic Travel Requires a
Personalized Approach
November 3, 2022
With more travel options available, creating the perfect vacation can seem daunting. Clinch can help advertisers influence in-market travelers with data-driven ads to deliver content relevant to the individual’s interests and inspire their idyllic getaway.
Clinch and Sojern Join Forces to Enhance Travelers’ Path to Purchase
October 11, 2022
Clinch and Sojern, a leading provider of digital marketing solutions for travel, have partnered to provide improved workflow automation and omnichannel DCO capabilities to travel marketers.
Clinch Named Best Workplace in Advertising & Marketing™
September 7, 2022
Great Place to Work and Fortune found Clinch to be an exemplary workplace that leads the industry in developing platforms that help brands and agencies advertise better.
Clinch Honored as STEVIE® Award Winner for Great Employers
August 8, 2022
STEVIE® Awards recognized our many initiatives to cultivate a work environment that is collaborative, innovative, and embraces a multitude of backgrounds.
Flight Control Wins Digiday Media Awards’ “Best Ad Tech Platform”
July 7, 2022
Flight Control was recognized for the performance and efficiency it brings to advertisers, as well as the ability to streamline the process of conceiving, planning and running complex campaigns through one unified platform.
Clinch and Integral Ad Science Announce Partnership
June 29, 2022
Clinch partners with IAS to leverage its automated tag wrapping solution so that brands can now activate IAS verification services.
Agencies: Planning for a Recession Will Pay Off, Even if There Isn’t One
June 21, 2022
The key to agency survival in a recession is the same as the key to greater profit in boom times: efficiency. Here’s how to ensure a stable future.
Clinch Named Best Workplace In New York
June 15, 2022
Clinch is honored by Great Place to Work and Fortune magazine for creating a great employee experience that cuts across race, gender, age, disability status, or any aspect of who employees are or their role within the organization.
Unifying Campaign Management
June 9, 2022
In this exclusive Q&A, Chris Grimsey, VP of Sales, EMEA at Clinch discusses how unifying campaign management can solve key agency obstacles following the deprecation of mobile and display identifiers.
Clinch Partners with DeepIntent
June 8, 2022
Learn how we’re helping healthcare marketers drive Rx conversions and optimize business outcomes through advanced ad serving, DCO and creative engagement insights.
Advanced Strategy, Activation and Measurement for Healthcare Marketers
June 9, 2022
The partnership gives DeepIntent clients access to Clinch’s creative optimization capabilities and its unified campaign management platform, Flight Control to execute targeted and personalized omnichannel campaigns.
Oz Etzioni On Creative Optimization
May 31, 2022
DCO enables brands to reach the right person, at the right time, and with the right content. Learn how Clinch services and platform helps brands utilize DCO to build better audiences, optimize media, and improve ROI.
Clinch Expands Partnership with Neustar to Enhance MTA Solution
May 24, 2022
Clinch engagement data powers Multi-touch Attribution to empower advertisers with rich insights into the channels, strategies, creatives, and other factors that contribute to campaign performance, in real-time.
A Personalized Media Channel (CTV) Deserves a Personalized Ad Strategy
May 16, 2022
Personalizing your ad creative in CTV may seem complicated, but it isn’t. Here are some suggestions to help you get started.
Clinch Continues Global Expansion with New Senior-level Recruits
May 11, 2022
Strategic new hires join to support the growing adoption of Clinch’s Omnichannel Campaign Management Platform, Flight Control across the US and EMEA.
Why Creative Engagement Data Is a Top Insight Into Consumer Intelligence
April 27, 2022
Learn how creative engagement data, especially derived from DCO, gives advertisers unique and valuable consumer intelligence – and consumers, in turn, get a more relevant ad experience.
How a Modern Twist on Direct Mail Can Better Engage Customers
March 30, 2022
Identifying your audience is the first step of any marketing strategy, yet it’s often the hardest. Here’s how direct mail be used to enable digital-first brands to build, engage, and convert customers.
First to Market Creative Personalization Suite for DOO
March 22, 2022
Advertisers can now leverage Clinch’s industry-leading personalization platform to execute and manage contextually relevant advertiser campaigns across OUTFRONT’s premium digital-out-of-home boards.
How DCO Boosts ROI
March 8, 2022
Beet.TV interviews Charel MacIntosh, Head of Business Development & Strategic Partnerships to discuss the advantages of incorporating DCO in a CTV campaign strategy.
How Advertisers are using DCO to make their CTV Creatives more Effective
February 28, 2022
Brands can easily enrich their CTV strategy by incorporating DCO to personalize, track performance, and optimize ads at scale.
Clinch Launches Revolutionary New SaaS Platform
February 22, 2022
Clinch launches Flight Control, the industry’s first SaaS platform built to eliminate complexity in campaign workflows and make advertising more efficient and profitable.
Clinch and LG Ads Solutions Bring Data-Driven Creative to the Big Screen
February 16, 2022
Advertisers can activate Clinch creative automation, ad delivery, distribution, and creative optimization at scale across LG Ad Solutions +120 million households worldwide.
The Next Evolution of Advertising Is In Sight
January 24, 2022
Advertising is fragmented and complex, but changes with unified technology platforms could support the current needs of the industry.
Clinch Partners with Intent IQ for Expanded Cookieless Identity Solution Across Mobile and CTV
January 13, 2022
The partnership enhances Clinch’s data enrichment solutions and addressability across all channels, including CTV and mobile.
Streamline your way to Success in 2022
January 4, 2022
Clinch experts share their tips and tricks for reducing friction, simplifying complexities, and achieving better campaign outcomes.
Clinch Earns Great Place to Work® Certification
December 6, 2021
Clinch is officially certified as a Great Place to Work®! This recognition demonstrates the company’s commitment to creating an environment that fosters collaboration, nurtures professional growth, and inspires innovation.
Clinch Appoints Strategic New Hires - Doubling Headcount
November 30, 2021
Expands US presence and global leadership to support 250% increase in business growth.
Clinch Unveils First Dynamic Circular for Connected TV
November 11, 2021
Clinch launches a new ad solution, Dynamic Circular Ads to link online and offline product discovery.
Advertisers and Retail Media Networks: Invest in Personalized Customer Experience
November 9, 2021
The rise of the retail media ecosystem is powered by personalization strategies that elevate customer experience.
Clinch Named Best Personalization and A/B Testing Platform in Digiday Technology Awards 2021
November 7, 2021
Clinch recognized as a company that is advancing the digital media industry by fostering tech-focused innovation in Digiday Technology Award 2021
The Change you have been Waiting for is Already here
November 2, 2021
The ad industry is still riding the wave of acceleration brought on by the pandemic. Here’s a look at how industry innovators reacted and thrived, and recommendations for future-proofing against the uncertain road ahead.
AdExchanger Named Clinch “Best Data Technology” & “Top Strategic Partner for Advertisers” in 2021
November 1, 2021
Clinch has been recognized in Adexchanger’s 2021 Programmatic Power Players as a top strategic partner two years running, and Best Data Technology in the 2021 AdExchanger Awards
Three Opportunities to Provide Personalized Shopping Experiences this Holiday Season
October 13, 2021
Elevate your campaigns this holiday season with enhanced dynamic ad solutions that engage viewers and shorten the path to purchase.
The Forgotten Enabler of Online Personalization & Identity: Direct Mail
September 24, 2021
A scaled direct mail program can provide a steady source of online identities, enable omnichannel personalization, and drive development efficiencies. Here’s how.
Your Ad Tech Partner Was Acquired. Now What?
September 20, 2021
Ad tech acquisitions are opportunities. But for what? Here are the top questions advertisers should ask themselves as they learn of a partner’s acquisition.
Transform Your Approach to Marketing with AI-driven Personalization
August 19, 2021
Successfully leverage AI-driven personalization to strengthen your campaigns. Tips and insights on how to build an AI strategy that works.
Greater Marketing Accuracy Using Artificial Intelligence
August 12, 2021
Experts discuss how to successfully leverage Artificial Intelligence to strengthen a campaign and deliver favorable results for consumers and brands.
Clinch Named to AdExchanger’s 2021 Programmatic Power Players List
July 7, 2021
For the second year in a row, AdExchanger acknowledges Clinch as a leader in the programmatic space for their personalization approach to advertising.
Insider Insights: Best Practices to Help You Unlock the Full Potential of DCO
June 30, 2021
Experts at Clinch share best practices from audience strategy to channel selection to set yourself up for success with your next DCO campaign.
Buy National, Run Local & Personalize
June 23, 2021
Learn how omnichannel personalization is changing the game for campaign strategies and redefining consumer-driven experiences across connected TV.
Clinch Named Cool Vendor in Gartner's Cool Vendors in Advertising Report 2021
May 18, 2021
Clinch acclaimed for improving ad creative for better results while maintaining budget and operational efficiencies.
Clinch Secures $10 Million in Series A Funding Round
May 14, 2021
Funding will support global expansion initiatives and a continual investment in personalization and consumer intelligence technology
Engage in a Cookieless
World
March 30, 2021
A look at how the challenge of scalable consumer identity will lead to new opportunities for advertisers to build deeper, more meaningful connections with their consumers
Clinch Partners with Foursquare to Bring Enhanced Attribution Measurement to Omnichannel DCO
February 9, 2021
Advertisers implementing Clinch’s creative technology will be able to measure foot traffic driven by digital campaigns across retail store locations, restaurants, car dealerships, and more, using Foursquare’s industry-leading measurement solution.
What Grocery Retailers Should Do Now to Prepare for What's Next
January 20, 2021
How can grocery retailers capture market share and create efficient customer experiences during the age of COVID.
Relevancy in a Time of Uncertainty
January 5, 2021
Learn how Staples and Anheuiser Busch-Inbev quickly adapted their advertising strategies to best serve their customers while staying true to brand.
Personalizing CTV and Video Ads to Drive Engagement
December 16, 2020
Shoppable video is a game changer for e-commerce. Learn how we enable brands to drive lower-funnel performance with TV & video.
Clinch Partners with The Newco, Expands Cookieless Digital Footprint Across Italy
December 15, 2020
Marketers can now combine The Newco’s ID matching technology with Clinch’s creative personalization and marketing AI to deliver more targeted advertising.
What We Learned in 2020, Let's Execute in 2021
December 9, 2020
Some made mistakes, others prevailed. Here’s how learnings from 2020 can help retailers get one step closer to attracting their audience.
Insider Insights: 5 Tips to Improve Your Approach to Personalization
December 9, 2020
The Clinch team shares insider tips that improve creative personalization and drive campaign success.
Clinch Launches Real-Time E-commerce Video Across All Channels, From Online Video to OTT
December 2, 2020
Clinch shoppable video transforms standard video ad experiences..engagement rates surpass retargeting benchmarks.
IAB Creative Showcase:
Clinch & Anheuser-Busch
November 20, 2020
Learn how Anheuser-Busch inBev is leveraging Clinch AI-driven creative technology to deliver omni-channel personalization at scale.
Online Grocery Retailers Have More Opportunity than Ever Before to Win and Retain Customers, According to a New Survey by Clinch
November 18, 2020
Study uncovers new trends in consumer grocery shopping preferences, and the top incentives that drive usage and sales.
Brands Are Struggling with Customer Loyalty in 2020. Here's Why
November 6, 2020
Find out what is fueling this cross-vertical challenge, and what brands can do to acquire and retain customers.
Clinch Named A Leader in Creative Advertising Technologies, Q4 2020 Report
October 13, 2020
Clinch recognized for its cross-platform, cross-format dynamic creative optimization capabilities.
The Future of Retail Over the Next 5 Years
September 8, 2020
The pandemic has changed the way consumers will shop for the foreseeable future. Here are the top 5 ways retailers will adapt to new consumer shopping preferences.
September 2, 2020
Learn how Clinch’s unified ID solutions help clients deliver creative personalization in a world without third-party cookies.
August 24, 2020
Brands and consumers alike are still figuring out how to navigate this year’s back-to-school season. Here’s a look at what marketers should do to execute successful advertising this back-to-school season, and what should they avoid.
Your Media Dollar Should Double As Your Research Dollar
July 29, 2020
Brands that spend a lot of time and money collecting consumer data often have a problem they do not want to acknowledge but should: Your data doesn’t always tell you as much as you thought it would.
Clinch Unveils Clinch Xenon, Most Advanced Real-Time, Video Rendering Engine For Video Personalization
July 14, 2020
Clinch Xenon replaces existing common rendering solutions for video advertising personalization at scale, and reduces video rendering costs by 90%.
The Key To Relevant Advertising In Times Of Uncertainty
June 24, 2020
COVID-19 has accelerated the pace of change. Our current reality is forcing retail brands to revisit their priorities, roadmap, tech stack, data collections and, most importantly, their communication with consumers.
The Creative Challenge: Clinch, AB inBEV, Mediamonks (Webinar)
May 12, 2020
Changing strategies to meet new consumer needs.
Clinch Expands European Presence
May 6, 2020
Clinch opens Offices in Spain and Germany; Hires Key Executives to Serve EMEA Market.
Personalization: How Brands Can Create Direct Connections In Challenging Times
April 17, 2020
During times of uncertainty, marketing can be extremely challenging. As consumers’ belts tighten, along with marketers’ budgets, the brands that bolster creativity and personalization will be those that maintain consumer relationships and remain in a purchasing consideration set.
Is That New Marketing Trend Right For Your Business? 9 Ways To Decide
March 26, 2020
Marketing is an ever-changing industry. With new trends constantly on the horizon, it’s difficult to tell which to adopt and which to ignore. Often, it simply comes down to using your best judgment about what will help you achieve your overall business goals. Best answers from a panel of Ad Age Collective members.
At CES 2020 Amazon Partnered With Clinch, Cadillac And Zerolight To Showcase The Future Of Personalized Automotive Retail
January 2020
An IBM thinkLeaders podcast, with guests Oz Etzioni (CEO of Clinch) & Cleber Dantas (Global Martech Director at Anheuser-Busch InBev). Discussing the future of cookies, how AI can be used to optimize data use, and the need for teams to develop a newsroom mindset.
Are Brick-and-mortar Stores The Next High-tech Media Platform?
Nov 26, 2020
It’s no secret that digital technology and media have profoundly disrupted the retail industry. It’s estimated that more than 7,000 retail stores have already closed in 2019, including significant numbers from traditional powerhouse retail brands. Even the big and mighty ones are not immune to the forces of disruption, led by Amazon.
