Targeting three segments to begin with — Prospects, Retargeting, and Customers — Clinch was able to record and optimize real-time consumer insights by analyzing performance metrics and behavioral data to create predictive performance algorithms and machine learning to optimize the most relevant messages to consumers. By understanding these insights, Nespresso was able to show different personalized creatives to consumers based on previous and current activity shown through their website, sending the best performing creatives and markets for best return on ad spend (ROAS) in real-time. Their simple starting segments became much more differentiated over the course of the campaign.