Iberia Scales Global Omnichannel Campaigns with Precision, Speed & Scale
The automation and efficiency we are able to achieve by using Clinch’s Flight Control platform has enabled our teams to unlock a new level of agility, precision, and scale in our omnichannel advertising endeavors. We’ve also uncovered deeper insight into our audiences and what drives their purchasing decisions.
Macarena Moreno Mañas | Senior Digital Marketing Specialist, Iberia
Flight Control, Clinch’s AI-powered SaaS platform designed to enhance productivity and efficiency in omnichannel advertising, has become the central operating system for Iberia’s in-house team to execute global data-driven campaigns at scale.
Challenge
Iberia, Spain’s flagship airline servicing over 140 destinations, needed a platform to deliver region- and language-specific offers across a broad geographic footprint — reaching high-intent travelers at critical moments in their booking journey to drive engagement and conversions.
Flight Control Solution
Iberia implemented a multi-layered data and creative strategy, powered by Flight Control’s automated dynamic creative solutions, intuitive drag & drop functionality, and API integrations with platforms like Meta & TikTok.
Automated Creative Production at Scale
Flight Control automated the process of versioning and scaling creatives into sophisticated dynamic ads, formatted for all channels and campaign types.
Feed-Driven Dynamic Creative Templates:
Iberia streamlined real-time creative updates according to promotions, destinations, geo-specific pricing, and creative rotations leveraging Flight Control’s intuitive UI.
Efficient Creative Versioning:
Iberia quickly generated personalized variations across routes, languages, and traveler preferences within Flight Control’s AI-powered ad editing studio.
Data Enrichment & Optimization Strategy
Flight Control powered timely, data-driven creative personalization using Iberia’s first-party CDP audiences, flight search behavior, and seasonal or promotional signals.
Results
Iberia achieved faster speed-to-market and sharper targeting, driving a 80% lift in social CTR, and 17% lift in programmatic CTR. Their dynamic, data-driven campaings, planned, served, and measured through Flight Control, also resulted in a 2x increase in high value flight search activity.
With efficient global campaign execution now in place, Iberia is exploring new data-driven optimizations and retargeting strategies to unlock even greater value.
