‍Situation

Operating in an intensely competitive grocery market where price perception drives customer choice, a leading grocery retailer faced frequent competitive price changes. However, lengthy campaign production cycles limited its ability to respond quickly and showcase its latest pricing across digital channels at scale.

‍Clinch’s scalable, automated approach was needed to:

• React instantly to competitor price changes
• Streamline creative updates across Display and Social
• Guarantee compliance and accuracy in price-led messaging
• Reduce costs while expanding campaign flexibility

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Solution

The retailer selected Clinch’s Flight Control, an AI-enabled content orchestration platform, to plan, run, and manage real-time, dynamic, personalized campaigns at scale.

Dynamic Creative Templates

A single master template powered 1800+ product variations, enabling hundreds of ads to be produced automatically saving time and budget.

Real-Time Feed Management

Display creatives updated instantly via live feed, while Social creatives refreshed within an hour, updating products, deals, and offers; reducing multi-day workflows to same-day activation.

Advanced Conquesting Strategies

Competitor pricing and promotions were monitored daily, triggering advanced logic to automatically select and serve the most competitive offer based on price, promotional strength, and availability.

Cross-Channel Activation

Omnichannel capabilities enabled seamless campaign activation across Display and Social channels.

Streamlined Social Workflow

Clinch’s direct API with Meta eliminated long approval loops, and provided seamless creative uploads and activations.

Results

The retailer successfully redefined speed to market, efficiency at scale, and performance in grocery retail advertising:

• Production timelines reduced from days to hours
• Thousands of creative variations generated weekly across Display and Social
• Significant cost efficiencies unlocked via one-time template setup versus repetitive builds
• Future-proof scalability established to support new strategies, competitors, and product sets
• Unique creative insights generated for Beers, Wines & Spirits and Impulse categories, driving outperformance across mobile

The retailer achieved 10% higher viewability vs. benchmark, deployed 1800+ dynamic creative variations, drove 4× higher CTR vs. benchmark, accelerated speed-to-market by 80%, and generated £9.6M in incremental value.