Greater Marketing Accuracy Using
Artificial Intelligence

August 12, 2021

The ability to target the right audience or analyze numerous data sources has become a must when running a successful marketing strategy. Artificial Intelligence has emerged as a solution to streamline these efforts and has given companies the ability to understand the consumer, build better content, and focus on personalization.
Our panel of experts will discuss:

  • What humans should do and what AI should do
  • The most valuable use cases for AI in marketing
  • Common challenges implementing AI
  • What to expect from vendors in the future
Morgan Cantrell

Morgan Cantrell

VP Marketing & MD
BrightTALK (Moderator)

Oz Etzioni

Oz Etzioni

CEO
Clinch

Matt Parisi

Matt Parisi

Director Product Marketing Tealium