CPG

Results Like These

6 x
ROAS vs. Generic Campaign
- 60 %
Lower CPM
2 x
Engagement Rate

Client Challenges

Move from Awareness to Performance

Shopper Marketing

Understand Who Buys What and Why

Scale Without Waste

Adapt to Changing Buying Behaviors
(store to e-commerce)

How We Help

Test Products Against Audience Profiles

Feed Back Engagement/Performance Data to CDP/DMP

Identify Circumstantial Engagement Triggers

Aggressive Optimization of Programmatic Ads

Produce Potentially Millions of Ad Variants

Bud Light

Quickly adjust messages and content for paid and earned media (Covid-19)

Busch

Increase sales with dynamic hyper-local and weather-based offers

Coca Cola

Build loyalty and awareness to new products with interest-based video