Industry Resources

5 Personalization Strategies
to Engage Sports Fans

Data-driven advertising that connects to sports fans everywhere, anytime – based on player affinities, match countdowns/outcomes, and more!

A Nightmare on Ad Street:
Harrowing Stories of Agency Disasters

Read chilling tales of omnichannel omens, demonic data, and more. These harrowing stories of agency disasters are sure to haunt your dreams. Who will make it to launch alive? 

Why Everyone Should Think Like a Retail Media Network

How a unified approach from strategy to activation led Albertsons Media Collective to become a top retail media network.

The Ultimate Guide For CTV Personalization

Learn how to identify the top personalization strategies to meet your campaign objectives through CTV, and the best practices from creative to activation, to set yourself up for success along the way.

DCO Data™ The Holy Grail of Consumer Intelligence

Understand the power of DCO data™  Join Clinch and LiveRamp as they uncover how to tap into this incredibly valuable data set, and its many applications to build better strategies and find new audiences. 

Clinch CEO Oz Etzioni introduces our new SaaS platform Flight Control at Mediaweek 2022

Join Clinch CEO Oz Etzioni to see how a new simple, intuitive technology that agencies and brands are using to make the advertising much more efficient and, at the same time, enable them to deploy powerful ad personalization and optimization strategies across all channels that always seemed like too much work.

Clinch and Merkle discuss strategies driving campaign efficiency and our new SaaS platform, Flight Control

Join Merkle and Clinch, as they discuss what was “too hard” before can now be both simple and much more powerful. The presenters will also discuss Clinch’s innovative Flight Control Platform that solves for complexity.

WTF is Data-driven Creative

Most people prefer personalized ads, but few want advertisers to know anything truly personal about them, as individuals. The trick to personalization that works is to leave personal identifiable information (PII) out of the equation but still make the ads resonate on a personal, circumstantial level. 

Data-Driven Creative in the Experience Age

Data informs everything and is the foundation of customer experience.  Utilizing  data to create a customer centric view, will provide you with the information needed to create the best experience for your consumers. How can you make that experience even better? By using data driven creative to enhance your creative assets and create campaigns that speak directly to your consumers needs and preferences.  

Clinch: Consumer Insights on the Value of Personalization Across the Sales Funnel

Survey of more than 500 consumers provides roadmap for advertisers looking to build stronger and more relevant consumer connections.

How Leading Brand Marketers Are Using Personalized Video To Drive Sales

We studied the momentum of video compared to other ad types, the kinds of personalization criteria being used, and the results being generated from video personalization and customization.

The AI Opportunity for Grocery

The pandemic has provided both an opportunity and a challenge for online grocery retailers. Learn how retailers can leverage personalization to capitalize on changing consumer shopping behavior and preferences to drive sales.