From Chaos To Order
And Efficiency

There is no one-size-fits-all approach when it comes to digital campaign activations. But no matter what your goals/objectives are, or channels you’re running across, a unified approach to strategy, activation, and data is key to delivering successful outcomes.

At the 2024 POSSIBLE expo and conference, we presented a unified framework for delivering maximum campaign efficiency to a room full of 60+ marketers, along with an interactive poll to gauge their existing approach. Read on for our recommendations on overcoming some of their key challenges, like:

0 %

of marketers start from scratch every time they launch a new campaign

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of marketers use between 4-10 technologies to support omnichannel activations

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of marketers are unaware that creative engagement data can be used to build better audiences

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