Meta is a top choice for advertisers running social campaigns due to its consistent return on ad spend, engaged user base, unique targeting parameters and multiple campaign goal types but savvy advertisers know they can no longer solely rely on performance-driven strategies; they must invest in creative and personalization strategies to maintain positive outcomes.

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This guide focuses on:

• How applying personalization strategies to Meta Campaigns drives positive results
• How activating in Meta is different from programmatic campaigns
• Learn from successful personalization use cases that met advertisers specific Meta goals and KPI's
• Best practices and creative consideration for personalized Meta Campaigns
• How time-saving workflows bring it all together