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The Key to Creative Profitability with Vanessa Bolosier & Jessica Hondolero
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The Digital Edge Ep.4
On The Digital Edge, Incubeta’s Group Marketing Director Lisa Morton led a conversation with Vanessa Bolosier, Creative Strategy Director at Incubeta, and Jessica Hondolero, VP of Creative Solutions at Clinch. Together, they discussed how brands had the opportunity to reposition creativity from a perceived cost to a true driver of profitability. The conversation highlighted how personalization, data, and AI had been used to scale high-performing campaigns and deliver long-term business value.
Key Takeaways:
- Creative was positioned as a strategic investment that fueled growth and built brand equity.
- Data proved most valuable when used to shape creative strategy—not simply collected.
- Playing it safe often led to generic output; bold creative ideas helped brands stand out.
- AI enhanced scale, automation, and personalization across the creative process.
- Omnichannel strategies ensured a consistent, cohesive customer experience.
- Transparent collaboration with tech partners allowed brands to optimize and adapt effectively.
Access the full Interview via YouTube or Spotify Here
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