At the Marketing Leadership Summit hosted by Clinch at Armani Caffè during Cannes Lions, Dom Heinrich, Senior Director, Global Design Intelligence & Tech Experiences at The Coca-Cola Company, joined Oz Etzioni, CEO & Co-Founder of Clinch, for a compelling fireside chat on how AI is reshaping the creative process.
Creative direction starts with people. Designers drive the vision—AI helps scale it.
As campaigns grow more complex, so do the challenges, versioning, collaboration, and speed to market. AI should simplify these pain points, helping teams stay focused on strategy and creativity.
A single, connected platform eliminates silos—making it easier to manage creative, target the right audiences, and activate campaigns all in one place.
This Cannes-nominated campaign proved the power of real-time, contextual creative—delivering timely messages that resonated in the moment and drove meaningful impact.
AI won’t replace creativity, it’ll supercharge it. The boldest marketers will lead by testing, learning, and evolving.