The Advertiser’s Guide to Activating Data-driven Creative
Tactics for Collaborating on DCO
for Efficiency and Campaign Success
Brands and agencies are delivering increasingly relevant and personalized ads to consumers by leveraging dynamic advertising that takes into account real-time information.
However, developing compelling creative has historically been a siloed process in which cross-departmental teams rely on manual processes and compartmentalized workflows. This makes it challenging for agencies and brands to activate dynamic creative rapidly, creating bottlenecks that suppress campaign effectiveness — costing advertisers ROAS.
In this new Tactics + Insights guide, Digiday and Clinch highlight how advertisers bring all teams to a central conversation and point of activation, creating refined messaging that adapts to a customer’s circumstances, improving engagement and driving critical business outcomes.
Download this new report to learn:
- How dynamic creative optimization (DCO) platforms equip teams with holistic cross-channel reporting and performance insights
- How to build a framework that supports cross-team collaboration and avoids operational silos
- How to test and optimize creative components
- Insights from Hyundai, Albertsons Companies and more on how they use a DCO platform empowered their campaigns