IAB Creative Showcase:
Clinch & Anheuser-Busch
Speakers: Oz Etzioni, CEO of Clinch and Cleber Dantas, Global Marketing Tech Director of ABInBev
November 11, 2020
As part of IAB Brand Disruption Summit 2020, Clinch and ABInBev discuss the importance of personalization and Artificial Intelligence technology. Now more than ever, Marketers are investing in Artificial Intelligence to deliver advertising that is relevant, contextual and hyper-personalized to individual customer preferences. And with consumer shopping behavior changing the day, and varying drastically by location, brands are beginning to use commercially available AI to intelligently identify and segment audiences, build and test ad creatives, improve performance, and optimize spend—automatically, in real-time, and at scale. Learn how Anheuser-Busch inBev is leveraging Clinch’s AI-driven creative technology to achieve:
- Creative automation at scale to quickly adjust messages and content without sacrificing quality
- Full funnel omnichannel execution that seamlessly drives customers down the path to purchase
- Bi-directional data sharing between Clinch and ABI’s CDP for deeper insights and better audience development
