The Creative Challenge:
Changing Strategies to Meet New Consumer Needs
May 12, 2020
What happens when your product or service is mostly purchased in-stores, in-restaurants or at events during a global pandemic? How do you quickly change your advertising strategy and your creative to keep your revenue from crashing? This is what CPG, automotive, restaurant, luxury brands, and many others are facing today.
Oz Etzioni, CEO at Clinch hosts a virtual sit down Sam Deutsch, Global Marketing Director at Anheuser-Busch InBev and Cayal Mathura, SVP of Growth at MediaMonks to discuss the challenges and opportunities when changing your strategy from top-of-funnel brand advertising to a DTC/ecommerce approach, while taking into account a new consumer paradigm driven by the global pandemic.