Creative and media serve as the foundational pillars of every campaign, fully dependent on one another. Yet, creative and media strategies are often planned and managed in silos, preventing campaigns from reaching their full potential and impacting bottom lines.

In a webcast hosted by Clinch and Canvas Worldwide, attendees explored how to build more effective ad campaigns by aligning creative strategies with media plans and leveraging new processes and technology to enhance efficiency across the entire campaign workflow.

Key takeaways included:

• Building a campaign strategy that unifies creative and media.
• Unlocking value by shifting from a multi-channel to an omnichannel approach.
• Best practices for integrating data and insights throughout the campaign lifecycle.
• Trends and emerging technologies expected to accelerate campaigns in 2025.