A Year of Challenges and Opportunities that are Shaping the Industry

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January 24, 2025

ExchangeWire’s Industry Review 2025 offers a deep dive into the forces shaping media, marketing, and commerce, highlighting eight key pillars driving transformation. This year’s edition explores AI’s expanding role in decision-making and personalization, the evolution of entertainment through CTV and gaming, and the challenges of capturing consumer attention in a saturated digital landscape.

Key topics include AI & Automation, Attention Metrics, Privacy-First World, Future of Entertainment, The Evolution of Curation, Retail Media, The New Publisher: AI-Driven Signal Aggregation, and Purpose-Driven Marketing.

This year’s review highlights Clinch’s expertise in retail and commerce media in Europe, showcasing how AI-powered automation, dynamic personalization, and media efficiency are reshaping the industry. Our insights explore the evolving role of technology in driving performance, optimizing ad spend, and creating more meaningful consumer connections in 2025 and beyond.

View the the full report via Exchange Wire here

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View the the full report via Exchange Wire here

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