The Messy Middle: How to Connect Creative, Media, and AI at Enterprise Scale

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Oz Etzioni, CEO and co-founder of Clinch, and Matt Simmonds, Managing Partner at Publicis Media, joined hosts Danilo Tauro and Jay Friedman on What Brands Want. Oz and Matt break down how connecting creative and media operations delivers scalable advertising results, why shiny tech fails without a strong unglamorous foundation like taxonomy, and how agencies and tech vendors can partner to transform intelligent supply chains. Plus, they discuss the pitfalls of jumping between industry trends, managing complexity across global enterprise brands, and why true agency-vendor collaboration is key to long-term ROI.

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