Webinar
Exploring the Future of Retail Media Growth and its Challenges
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Debate: Is Retail Media the Latest Marketing Bubble
and is it About to Burst?
November 06, 2024
In this thought-provoking panel, industry leaders from Clinch, PubMatic, Particular Audience, SMG, and Qsic explored the future of retail media. They examined whether its rapid growth—projected to surpass total TV advertising spend by 2028—had reached its peak or if greater opportunities still lay ahead. The discussion delved into the sustainability of this momentum, potential industry challenges as more brands and retailers enter the space, and untapped opportunities yet to emerge.
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