Relevancy in a
Time of Uncertainty
Covid-19 has sparked a massive shift in how we approach advertising. It created a reality where rapid adjustments of process, budget and time are essential. Now more than ever we must rely on data that helps understand context, time and location to be able to communicate on a 1-to-1 basis with your consumers; if you don’t, you lose that relationship.
While many industries have flourished as a result of the pandemic, retailers specifically have been presented with the unique challenge of finding different methods of engagement and creative tactics that allow them to reach new audiences and maintain relationships with existing ones.
Oz Etzioni, chief executive of Clinch, will share some key learnings from brands who are navigating these uncharted waters, and highlight how others can adapt their strategies to stay relevant in an uncertain future ahead.
No one could have predicted a global shutdown, however, smart CMOs understand that their tech stack and creative resources need to be prepared to take on anything. Brands that were able to quickly assess their supply chains, and customer needs, and take a creative risk were much better positioned than those who continued with business as usual.