The advertising workflow is overly complicated and subject to (costly) error and delay. Complexity inhibits advertisers from implementing strategically appropriate actions because of the perception that they’re just too hard. This is especially true of ad personalization, with its limitless creative variations. Join Merkle and Clinch, as they discuss what was “too hard” before can now be both simple and much more powerful. The presenters will also discuss Clinch’s innovative Flight Control Platform that solves for complexity.