P2PI, in collaboration with Clinch, shares tech trends to look out for next year, including offsite's role in RMN strategies, the shift from a multichannel strategy to omnichannel, and more.

The Path to Purchase Institute chats with Oz Etzioni, CEO and co-founder of Clinch, on various tech trends that are set to define the retail media space in the upcoming year, including the role of offsite, how generative AI will both attract and deter, and the shift from a multi-channel strategy to an omnichannel one.