Personalizing CTV and Video Ads to Drive Engagement
A Q&A with Taylor West of Clinch
As Forbes reports, CTV and digital video ad spending are expected to continue to grow in 2021, in great part because consumer viewing habits that shifted during the height of the COVID-19 pandemic show no sign of slowing down. For marketers, those spending increases underscore the importance of standing apart from the crowd.
To learn more about what marketers can do to differentiate their CTV and digital video advertising and capitalize on this valuable medium, we spoke to Taylor West, head of Sales at Clinch. Integrated into the Adelphic software, Clinch is an AI-powered creative personalization provider that delivers consumer-facing ad experiences across all channels.