CTV Deserves a Personalized Ad Strategy
A Personalized Media Channel (CTV) Deserves a Personalized Ad Strategy A Personalized Media Channel (CTV) Deserves a Personalized Ad Strategy May 16th, 2022 – by Charel MacIntosh, Head of Business Development & Partnerships, Clinch When you log into your social media accounts, you expect to see content that reflects your interests and preferences, from the […]
Clinch Continues Global Expansion with New Senior-level Recruits
Clinch Continues Global Expansion with New Senior-level Recruits Executive-level Additions Join to Support New Partner Integrations and the Advancing Agency Adoption of Clinch’s Omnichannel Campaign Management Platform, Flight Control New York – May 11th, 2022 Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Management Platform, announced […]
How a Modern Twist on Direct Mail Can Better Engage Customers
How a Modern Twist on Direct Mail Can Better Engage Customers By Oz Etzioni, CEO at Clinch & Chris Pritcher, SVP of Creative Strategy at Merkle Featured in The Drum – March 30, 2022 Though it doesn’t get a lot of press in a world that exalts digital innovation, direct mail is still an effective […]
How DCO Boosts ROI: Clinch’s MacIntosh – Beet.TV
CTV & Data are Changing the TV Advertising Marketplace How DCO Boosts ROI March 8, 2022 Connected TV (CTV) was built to create a customized viewing experience that gave the viewer more choice and control. As CTV transitions from an emerging platform to an established one, advertisers need to understand best practices to successfully execute […]
Using DCO to make CTV Creatives more Effective
How Advertisers are using DCO to make their CTV Creatives more Effective February 28, 2022 – by Oz Etzioni, CEO & Co-founder, Clinch It’s no secret that CTV has become wildly popular in the last few years, and there’s no sign of its momentum slowing anytime soon. At the same time, DCO, dynamic creative optimization […]
Busting the Myth of “It’s Just Too Hard” in Advertising
Busting the Myth of “It’s Just Too Hard” in Advertising The Next Evolution of Advertising Is In Sight January 24, 2022 – by Oz Etzioni, CEO & Co-founder, Clinch Back in his standup days, Steve Martin would lead off his act like this: “Before I get going, I like to do one thing that is […]
Clinch Partners with Intent IQ
Clinch Partners with Intent IQ for Expanded Cookieless Identity Solution Across Mobile and CTV First of its kind integration, offering real-time omnichannel data accessibility with up to 97% accuracy NEW YORK — January 13, 2022 — Clinch, the “Personalization Everywhere” company that leads the industry in AI-driven omnichannel personalization (DCO) and dynamic ad-serving across CTV, […]
Insider Insights 3
INSIDER INSIGHTS Insider Insights Streamline your way to Success in 2022 January 4, 2021 The consumer’s path to purchase is as fragmented as ever, and with the growing adoption of e-commerce across platforms like CTV/OTT and social redefining the omnichannel mix, communicating with your audience across multiple touch points and reaching them in a unified […]
Clinch Appoints Strategic New Hires – Doubling Headcount
Clinch Doubles Headcount to Support Exponential Business Growth Across CTV, OTT, DOOH & Audio Expands US Presence and Global Leadership with Strategic Hires from Legacy DCO and CTV Providers NEW YORK – November 30, 2021 Clinch, the company that leads the industry in AI-driven personalized advertising and dynamic ad-serving across CTV, OTT, programmatic, social, Native, […]
Invest in Personalized Customer Experience
Advertisers and Retail Media Networks: Invest in Personalized Customer Experience By Oz Etzioni – November 9, 2021 Featured in Digiday The industry is facing another seminal moment — the rise of the retail media ecosystem, which provides an innovative way to advertise close to the digital point of purchase, precisely where messaging and offers can […]
