Marketing Manager, Demand Generation
About The Position
This role reports to the Director of Product Marketing, and requires a high degree of creative thinking and operational excellence. The right candidate for this position is an expert in all aspects of demand gen strategy/paid media activation, and thrives in agile and collaborative environments where people are curious, passionate about our mission, and want to deliver impact at scale.
- Design, execute and maintain our demand generation strategy, and paid media campaigns, across channels and programs including but not limited to: LinkedIn & Google AdWords campaigns, industry award submissions, and various outbound communication efforts, to drive awareness and engagement across our target audience of brands and agencies
- Forecast, analyze, and develop action plans to improve the impact of marketing activities on sales pipeline, revenue and sales cycle length, and report on this to internal stakeholders
- Support greater marketing and strategy efforts with channel expertise
- Actively measure and execute A/B split testing for ad copy and landing pages to ensure optimal campaign performance
- Stay on top of latest trends in demand gen and paid social advertising
- Regularly research competition and conduct market research to help develop ways to differentiate ourselves
- Support Director of Product Marketing in creating new and innovative ways to communicate Clinch’s value proposition
Requirements
Qualifications:
- Min 3-5 years experience in B2B demand gen/paid media or an adjacent discipline
- Experience with Salesforce, HubSpot, Google Analytics, and AdWords are a must, additional MarTech tools a plus
- Proven ability to manage multiple projects, programs, and priorities in a fast-paced, dynamic environment
- A collaborative attitude combined with a can-do spirit; willing to jump in wherever needed
- Have a “test and learn” mindset with the mentality to continually assess KPIs to monitor business performance
- Knowledge of the structure and underlying business priorities of key industry segments (advertisers, agencies, advertising planning, digital and traditional buying, creative, etc.)
Benefits
Compensation commensurate with experience, base salary + bonus.