HYUNDAI Case Study
Flight Control’s Efficiencies Drive Multi-Tier Conversion Lift for Hyundai
Hyundai Case Study
Flight Control’s Efficiencies Drive Multi-Tier Conversion Lift for Hyundai
Situation
In the highly complex automotive advertising industry, capturing consumer attention and guiding them through the purchase funnel is no easy task. With long consumer purchase journeys and rapid dealership promotional cycles; marketers have struggled to keep pace, especially with a manual and siloed approach to creative and targeting across the automotive tiers. But now, Flight Control, Clinch’s omnichannel activation platform, powered by AI and data-driven insights has empowered the Hyundai/Canvas team to manage, scale, and optimize their campaigns with unparalleled performance and efficiency.
TIER 1
TIER 2
CPO
Solution
Hyundai and Canvas partnered with Clinch to transform their labor-intensive and siloed digital advertising process into a highly effective and scalable machine. The partnership began with various campaign setups, multiple creative templates, 25 creative variations and served approximately 9 million monthly impressions. Through Flight Control’s platform efficiencies and automations, Clinch is now activating automated “always-on” campaign setups with 8,000 creative variations, serving 200 million monthly impressions. Campaigns include promotional and non-promotional creative for 43 car makes and models in 64 markets across Tier 1, Tier 2, and CPO business units. Leading to faster speed to market, more granular targeting, performance lift for Hyundai and Canvas… and we are just getting started.
Advanced Feeds Setup & Management
Data-driven feeds saved time and enhanced personalization by auto-updating offers/deals/models/ markets (via custom apis) displaying the most relevant messages. Feeds contain custom reporting labels informing real-time insights on which creative/offer are top-performers. Learnings improved live and future media buying strategies.
Maximum Creative Efficiencies
Dynamic creative templates built for scale; seamlessly swap in Hyundai’s new display, video, and social creatives; expediting speed to market.
Direct Integrations with Endemic Automotive Publishers
Clinch is certified and integrated with leading endemic automotive publishers. For Hyundai, creative was customized per specific car make/model, offers, and placements. Audience engagement and interest signals drove competitive conquesting campaigns.
Driving and Measuring Consumer Engagement
As Hyundai’s creative ad server, Clinch generated unique insights based on which campaign variables drove a conversion. Data insights were easily aggregated and applied to enrich Hyundai’s 1st party audience data and automatically viewable in Flight Control’s robust reporting dashboard.
Automated Conquesting
Leveraging Clinch’s direct integration with The Trade Desk, Clinch decisioned on and served the most relevant creative, per user, based on audience insights for Hyundai.
Results
Flight Control garnered impressive results for Hyundai and Canvas
Hyundai and Canvas’ collaboration with Clinch and the adoption of Flight Control has transformed their digital advertising process. By leveraging Flight Control’s AI, data driven campaign efficiencies and granular targeting capabilities they achieved substantial performance improvements, speed to market, and cost savings.
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