Instagram was already an effective platform for Despegar from a branding perspective. However, armed with CRM data and an approach to customize videos based on this data, the Company deployed the first ever personalized Instagram Stories campaign with a KPI of generating sales. Leveraging Clinch’s creative technology platform, personalized videos tailored by the destination – either a trip the traveler recently booked or showed interest in – would be served. The dynamic vertical videos showed that Despegar offered much more than just airfare and exposed viewers who swiped up to a unique personalized experience within the Instagram story, where they could access hotels, rental cars and more for their specific destinations.