October 17, 2024

Clinch, the leader in dynamic ad serving & personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today that Charel MacIntosh, Head of Business Development and Strategic Partnerships, has been named a recipient of the prestigious 2024 Women of Excellence Award by the Path to Purchase Institute (P2PI). This accolade recognizes women who have made outstanding contributions to their industry, showcasing leadership, innovation, and excellence in their field.

“Receiving the 2024 Women of Excellence Award is incredibly humbling,” said Charel MacIntosh, Head of Business Development and Strategic Partnerships, Clinch. “I’m grateful to be recognized, but this award is really about the amazing team at Clinch and the work we’ve done together. We’ve faced a lot of challenges and made some big strides in how we approach advertising technology. I’m especially passionate about mentoring and supporting others in the industry, and this recognition just motivates me to keep pushing for more inclusion and growth in adtech.”

MacIntosh was recognized for the key role she played in driving Clinch’s success through initiatives that have set new benchmarks for the company and industry as a whole. She helped Clinch become the first client-side ad server to incorporate UID2, The Trade Desk’s identity solution, and led the integration of Clinch’s Flight Control with Google Ad Manager’s Creative Transcoding API. 

MacIntosh has made valuable contributions to the industry through her work shaping standards like the IAB’s Retail Media Buyer’s Guide. She has shared her knowledge through industry publications and taken part in working groups focused on improving industry practices. MacIntosh is also dedicated to mentoring others, especially supporting the growth of women and minorities in tech. Her efforts have helped create a more inclusive and collaborative environment in the industry.

“Charel’s recognition as a 2024 Woman of Excellence is incredibly well-deserved,” said Katie Arena, VP of Marketing, Clinch. “She doesn’t just lead by example—she pushes boundaries and challenges us all to think bigger and do better. We’re thrilled to see her contributions celebrated on such a respected platform.”

In its ninth annual program, The Women of Excellence Award is an esteemed recognition that honors female brand marketers, retailers, agency executives, and solution providers for their achievements in influencing the commerce marketing industry and shoppers along the path to purchase. As a 2024 Women of Excellence award winner, MacIntosh exemplifies the qualities of leadership, innovation, and excellence that the award celebrates.