July 25th, 2024

Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the omnichannel campaign activation platform, announced today a partnership with MetaRouter, the trailblazer in server-side tag management and real-time event management. The partnership provides advertisers a cookieless, privacy-compliant solution to easily track and forward web behavioral events, including click data, from an advertiser’s website to Clinch for decisioning and insights.

MetaRouter’s approach to server-side tag management eliminates the need for third-party trackers and scripts on websites. This collaboration with Clinch means advertisers can effortlessly collect user signals and events server-side, addressing browser limitations on data while ensuring user privacy is maintained across all technical systems.

“This integration allows clients leveraging Flight Control to use MetaRouter’s server-to-server implementation to track behavioral events on websites without the need for pixels or scripts,” said Charel MacIntosh, Head of Business Development and Strategic Partnerships at Clinch. “This is particularly beneficial for advertisers with privacy and governance teams who require the shift away from third party pixel implementation.”

Advertisers can benefit from this integration in several ways. They can track and forward web behavioral events, like site conversions, page views, add to cart, or sign ups, to Clinch for creative decisioning, campaign optimizations, insights, and attribution. MetaRouter bridges the gap between consent management platforms and signal intake and routing processes from advertiser websites, to respect user consent. Only compliant events are passed to Clinch.

“Partnering with Clinch allows us to extend our server-side capabilities to a broader range of advertisers, providing them with a robust and privacy-first solution for event tracking and dynamic advertising,” stated Michele Nieberding, Director of Product Marketing at MetaRouter. “By eliminating the reliance on third-party cookies and scripts, we empower brands to collect and utilize customer data more efficiently while maintaining the highest standards of user privacy. This collaboration represents a significant step forward in how advertisers can harness data for smarter, more effective campaigns.”

Clinch’s partnership with Metarouter is already being leveraged by one of the largest national grocery retailers in the U.S., who required an intermediary for data consent, and permissioning.