Tactics for Collaborating on DCO for Efficiency and Campaign Success

Brands and agencies are delivering increasingly relevant and personalized ads to consumers by leveraging dynamic advertising that takes into account real-time information. 

However, developing compelling creative has historically been a siloed process in which cross-departmental teams rely on manual processes and compartmentalized workflows.  This makes it challenging for agencies and brands to activate dynamic creative rapidly, creating bottlenecks that suppress campaign effectiveness — costing advertisers ROAS.  

In this new Tactics + Insights guide, Digiday and Clinch highlight how advertisers bring all teams to a central conversation and point of activation, creating refined messaging that adapts to a customer’s circumstances, improving engagement and driving critical business outcomes.