CPG Dynamic Creative
Optimization
Results Like These
6
x
ROAS vs. Generic Campaign
-
60
%
Lower CPM
2
x
Engagement Rate
Client Challenges
Move from Awareness to Performance
Shopper Marketing
Understand Who Buys What and Why
Scale Without Waste
Adapt to Changing Buying Behaviors
(store to e-commerce)
How We Help
Test Products Against Audience Profiles
Feed Back Engagement/Performance Data to CDP/DMP
Identify Circumstantial Engagement Triggers
Aggressive Optimization of Programmatic Ads
Produce Potentially Millions of Ad Variants
Bud Light
Quickly adjust messages and content for paid and earned media (Covid-19)
Busch
Increase sales with dynamic hyper-local and weather-based offers
Coca Cola
Build loyalty and awareness to new products with interest-based video
