The ability to target the right audience or analyze numerous data sources has become a must when running a successful marketing strategy. Artificial Intelligence has emerged as a solution to streamline these efforts and has given companies the ability to understand the consumer, build better content, and focus on personalization.
Our panel of experts will discuss:
- What humans should do and what AI should do
- The most valuable use cases for AI in marketing
- Common challenges implementing AI
- What to expect from vendors in the future