Etzioni’s Law: “Stop Calling Onsite Ads a Strategy”

Pesach Lattin interviews Oz Etzioni, CEO of Clinch, to discuss the state of automation in ad tech and the overuse of the “AI-powered” label. Etzioni challenges the industry’s AI narrative, arguing that much of what’s marketed as artificial intelligence is actually basic automation with manual processes still at play. He emphasizes that true automation should free marketers from repetitive tasks, allowing them to focus on strategy and creativity.

Key Points Covered:

• Misrepresentation of AI in adtech as simple automation.

• The prevalence of manual processes disguised as automated solutions.

• The misconception that automation threatens marketing jobs, rather than augmenting strategic roles.

• Clinch’s CoPilot as a genuine AI tool enhancing campaign strategy.