Recorded in partnership with The Collective,
during the IAB Annual Leadership Meeting

Oz Etzioni, CEO and co-founder of Clinch, discusses the future of Connected TV (CTV) advertising and how shoppable features are transforming the consumer journey. He emphasizes the importance of delivering relevant, engaging experiences rather than gimmicks, highlighting the role of AI and QR codes in driving seamless transactions.

Key Takeaways:

• Shortening the Path to Purchase – Shoppable CTV features are evolving to turn brand awareness into immediate consumer action.
• Strategic Over Gimmicky – Success in shoppable CTV depends on delivering valuable and relevant experiences, not just flashy add-ons.
• Role of AI & QR Codes – These technologies enhance personalization and interactivity, making it easier for consumers to engage and purchase.
• Future of CTV Commerce – Marketers must adapt to new innovations and platforms to optimize engagement and conversions.