A First-of-its-Kind Dynamic Font Feature

Ensuring that multilingual campaigns remain both visually consistent and operationally agile across different markets is an ongoing challenge for global advertisers. Traditionally, designers have had to build entirely separate ad creatives to accommodate characters from non-latin-based languages like Chinese, Japanese, and Korean (CJK), leading to unnecessary duplication and higher production costs. Flight Control’s proprietary dynamic font feature strikes these inefficiencies by enabling the integration of multiple languages into a single creative template, and serving the appropriate language-specific font in real-time. 

By making all fonts dynamic and connecting them to a feed, Flight Control’s Ad Builder automatically adjusts fonts based on ad serving scenarios like geo-location and browser language settings. It also employs font subsetting to load only the necessary characters and glyphs, optimizing file size, load times, and performance. Instead of creating separate ad templates for each language, advertisers can use a single dynamic ad template, streamlining campaigns, consolidating creative builds, and ultimately accelerating speed-to-market, and reducing production costs.

Automated and Dynamic Video Subtitles for Faster Global Activation

The demand for video content has skyrocketed, and adding subtitles is key to maximizing effectiveness and view through rates – especially among Gen Z and Millennials who prefer captioned videos. However, activating video ads with subtitles across campaigns that support multiple languages can be a logistical challenge, and external solutions often slow production and limit creative control.

To solve this, we launched a new automated creative solution for video, that enables advertisers to overlay subtitles in multiple languages within a single creative template. Dynamically hosting the video caption text files, or SubRip (SRT) files, our platform’s Ad Builder ensures the correct language subtitle is served based on targeting factors such as geo-location and device settings. This automation reduces production bottlenecks and guarantees consistent brand messaging is always accessible, regardless of the user’s geo location or language preference. 

A Centralized Hub for Creative Feedback and Insights

Gathering and addressing feedback for hundreds of creatives from multiple stakeholders (think, brands, agencies, legal and other cross-departmental teams, etc.) is a process that can quickly become overwhelming. Add to that a global component, and the process can derail a campaign’s launch with an exponentially higher number of variations. Flight Control’s robust creative feedback features empower users with a centralized, transparent, and highly collaborative environment to provide and manage feedback throughout the creative authoring workflow, enhancing the creative review cycle and further accelerating speed-to-market.

Despite creatives often being overlooked in campaign success metrics, research indicates they can significantly influence outcomes by up to 50%. By tapping into Flight Control’s granular creative insights such as performance by creative element and decisioning logic, brands can continuously refine their creative designs and strategies, optimizing creative in real-time and efficiently building more effective campaigns over time.

In conclusion, scaling creative for a global audience demands flexibility, efficiency, and automation. With features like dynamic fonts, automated subtitles, and a centralized hub for creative feedback and insights, Flight Control’s Ad Builder empowers you to streamline multilingual ad creation without sacrificing turnaround time and quality.