Retail Case Study
Clinch Drives Unrivaled Creative Efficiencies for Top Global Retailer
RETAIL Case Study
Bridging the Gap Between Online Impressions and Offline Sales
Objective
Activate an omnichannel DCO strategy to promote a diverse group of product categories.
TRAVEL ESSENTIALS
PET CARE
CHILDREN'S APPAREL
SEASONAL EVENTS
Solution
FEED-DRIVEN DYNAMIC CREATIVE
Clinch constructed three custom ad templates to support creative activation across select channels: Display, Online Video, and Social.
Proprietary creative authoring technology mapped dynamic parameters to respective data sources to populate in real-time based on placements and signals.
SEAMLESS ACTIVATION OF COMPLEX DECISIONING LOGIC
Multiple conditioning parameters native to Flight Control were easily applied to the campaign strategy: Weather, Weather Forecast, Time of Day, Day of Week, Customer Persona, and Geographic Region.
Advanced decisioning criteria was built to populate the creatives with top items that matched specific user-personas, while refreshing and optimizing based on active engagement.
ADVANCED A/B TESTING & OPTIMIZATION
Clinch conducted rigorous testing of creatives to all audience personas in rotation, and optimized top creative performers in flight by each audience.
This provided the advertiser with a deeper understanding of what resonates with audience, and established a baseline for a seamless phase 2 campaign activation that featured audience-tailored messaging.
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