CASE STUDY: Budweiser
Clinch Real-time Scoring Drives Budweiser Fantasy League Registrations
CASE STUDY BUDWEISER CO
Clinch Real-time Scoring Drives Budweiser Fantasy League Registrations
Challenge
As the kings of the game returned to the field for Primer League and LaLiga, Budweiser sought to leverage football fandom to recruit new brand evangelists via their “LigaBudweiser” fantasy league. They needed a creative partner who could mirror the same level of marketing innovation to boost league registrations while cutting through the noise of the most watched football tournaments in the world.
Solution
Budweiser leveraged Clinch’s robust suite of personalization solutions including their sports API, to build powerful creatives that capture consumer attention and drive engagement. Ads strategically ran during matches and featured real-time scoring, as well as statistics from 32 different players, all while adhering to the leagues’ strict copyright and asset usage guidelines.
Results
Legacy brands, such as Budweiser, need to go above and beyond direct sell strategies to connect with their consumers and establish brand loyalists. By rendering over 800 dynamic ads served to match each viewers team/player affinities, Budweiser was able to align with the preferences of their individual consumers via a real-time connection. The campaign was served across Facebook and programmatic channels, with a total reach of 14.4 million unique users. In less than two months the campaign generated over 2000 new registrations for Liga Budweiser.
Diego Pomareda
GLOBAL BRAND MANAGER, BUDWEISER
“DCO, for us more than a tool, is a content systematization mindset that helped us take a personalized interaction initiative like La Liga Budweiser to another level, improving results and taking performance campaigns quickly and efficiently, reaching new consumers with tailored creatives. We will continue to co-create with Clinch and Facebook, always thinking of our consumers.”
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