BUILDING A UNIFIED FRAMEWORK
From Chaos To Order
And Efficiency
There is no one-size-fits-all approach when it comes to digital campaign activations. But no matter what your goals/objectives are, or channels you’re running across, a unified approach to strategy, activation, and data is key to delivering successful outcomes.
At the 2024 POSSIBLE expo and conference, we presented a unified framework for delivering maximum campaign efficiency to a room full of 60+ marketers, along with an interactive poll to gauge their existing approach. Read on for our recommendations on overcoming some of their key challenges, like:
of marketers start from scratch every time they launch a new campaign
of marketers use between 4-10 technologies to support omnichannel activations
of marketers are unaware that creative engagement data can be used to build better audiences
