DCO Data™ The Holy Grail of Consumer Intelligence

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AdAge Webinar – April 7, 2022

Advertisers often attribute campaign success to placements and targeting, but tend to overlook a critical piece of the puzzle that closes the loop on understanding not only what worked in a campaign, but why. Enter: DCO data™ – aka rich consumer engagement insights derived from running dynamic creative optimization (DCO). DCO data™ is a game changer that many advertisers have been sitting on all along, but only few have activated to its full potential.

Join Clinch and LiveRamp as they uncover how to tap into this incredibly valuable data set, and its many applications to build better strategies and find new audiences.

Topics include

• How to curate a successful tech/partner stack to support your data strategy

• Future-proof ways to continually grow your audience

• How to leverage creative engagement data to build better audiences and convert first- party data into actionable insights

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