Webinar
Webinar: Prioritizing Advertising Efficiency for Better Business Outcomes
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AdWeek Webinar – March 2, 2021
The advertising workflow is overly complicated and subject to (costly) error and delay. Complexity inhibits advertisers from implementing strategically appropriate actions because of the perception that they’re just too hard. This is especially true of ad personalization, with its limitless creative variations. Join Merkle and Clinch, as they discuss what was “too hard” before can now be both simple and much more powerful. The presenters will also discuss Clinch’s innovative Flight Control Platform that solves for complexity.
This webinar will cover:
- The evolution of the agency in 2022
- Growing complexities + rising value of personalization
- What drove Merkle to establish its Center of Excellence (COE)
- The importance of consolidation/efficiency + leading tools (Flight Control) that solve for today’s challenges.
Amy Thorne
EVP, Creative Strategy
Merkle
Oz Etzioni
CEO
Clinch
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