Brands and agencies are delivering increasingly relevant and personalized ads to consumers by leveraging dynamic advertising that takes into account real-time information.
However, developing compelling creative has historically been a siloed process in which cross-departmental teams rely on manual processes and compartmentalized workflows. This makes it challenging for agencies and brands to activate dynamic creative rapidly, creating bottlenecks that suppress campaign effectiveness — costing advertisers ROAS.
In this new Tactics + Insights guide, Digiday and Clinch highlight how advertisers bring all teams to a central conversation and point of activation, creating refined messaging that adapts to a customer’s circumstances, improving engagement and driving critical business outcomes.
Download this new report to learn:
- How dynamic creative optimization (DCO) platforms equip teams with holistic cross-channel reporting and performance insights
- How to build a framework that supports cross-team collaboration and avoids operational silos
- How to test and optimize creative components
- Insights from Hyundai, Albertsons Companies and more on how they use a DCO platform empowered their campaigns
