How a unified approach from strategy to activation led Albertsons Media Collective to become a top retail media network

Advertising Week Session – October 20, 2022

Retail media is growing fast and leading the next big evolution in digital advertising. Join Clinch, Merkle, and Albertsons Media Collective as they discuss the strategies and technology enabling one of the top retail media networks to thrive against a shifting media landscape, and best practices for delivering a superior brand experience onsite and beyond. Key takeaways include:

• Uncover the ingredients of a successful Retail Media Network
• Learn from Albertson’s launch of their Media Collective and their unique advantage
• Understand onsite vs. offsite and the best practices to maximize and unify efforts across all channels
• What advertisers should look out for when vetting a Retail Media Network

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