CASE STUDY: ALBERTSONS MEDIA COLLECTIVE

Flight Control Powers Creative Personalization, Ad Serving, and Optimization for AMC

CASE STUDY: ALBERTSONS MEDIA COLLECTIVE

Flight Control Powers Creative Personalization, Ad Serving, and Optimization for AMC​

20 %
Increase in speed-to-market​
2 M+
Creative Variations
3 +
Faster Trafficking Time

Situation

Albertsons, the second largest supermarket chain in the US, recently launched their retail media network, Albertsons Media Collective (AMC) aimed to raise awareness for CPG advertisers, curate a more relevant shopping experience for Albertsons customers, and ultimately drive sales. But launching a retail media network is an extremely complicated process that presents a myriad of challenges and considerations: 

  • Clear and accurate real-time campaign reporting data is necessary to monitor performance and track ROI

  • Ensuring that every ad served reflects highly relevant, and locally accurate information suited to the wants and needs of the customer

  • Flexibility to position featured advertisers, products, and promotions accordingly, and agility to adjust creative assets at scale

These challenges are impossible to overcome without the right strategy and technology partners. Successfully launching hundreds of active campaigns, reaching millions of consumers at thousands of locations can seem like an insurmountable feat. In partnership with Merkle, Flight Control provided Albertsons the agility to remain in lockstep with constantly evolving shopper behaviors, as well as the foresight to meet the demands of brands eager to capitalize on their network.

Clear and Accurate Real-Time Reporting Data

Flight Control expands its core visual approach to provide instant insights and a consistent platform experience. This enabled AMC to understand what media, dynamic logic or design was driving performance, all at a glance.

Solution

Creative Flexibility, Seamless Execution

Within Flight Control, a library of creative templates were created for Albertsons’ network of brand advertisers, based on the client’s strategy and/or products, and formatted for display and social channels. These dynamic creatives featured locally enriched product feeds that updated daily with product/price data for each of their 2300 stores.

With 2300 store locations across 34 states, each with a unique and geographically specific customer base and product inventory, AMC needed a solution to automate, scale, and optimize the massive volume of hyper-localized product-centric campaigns. Flight Control’s powerful capabilities enabled Albertsons to easily bypass obstacles that other retailers have faced when launching their retail media networks.

Flight Control enabled Albertsons to:
• Automate and optimize hundreds of hyper-local product campaigns for CPG advertising partners
• Raise awareness for sponsored product inventory
• Support local retail divisions while maintaining creative quality control

Advanced Feed Setup and Management

AMC’s social and display campaigns required the meticulous assembly of location and product feeds tied to each of their 2300 stores, inclusive of millions of products, respective brand’s colorway, logo, product, prices, and click through URLs for a user’s nearest store.

Built-in Integrations, Faster Speed to Market

Flight Control is integrated with all major tech partners to provide more efficient omnichannel activations, drastically reducing setup time from several weeks to just a few days:

  • CLINCH/IAS INTEGRATION
    enabled the auto wrapping of tags across AMC’s entire campaign, which reduced the campaign trafficking process time from days to minutes.

  • CLINCH’S API WITH DV360
    negated the need to manually traffic, and directly ingest IAS wrapped tags, which eliminated human error, lowered manual work, and cut turnaround times from days
    to minutes. 

  • CLINCH/META SOCIAL API
    As a certified Meta Business Partner, and preferred social personalization vendor, Clinch enabled AMC to seamlessly activate and optimize dynamic creative optimization (DCO) campaigns across Facebook at the same cadence as programmatic, and at enormous scale.

Clear and Accurate Real-Time Campaign Data

Flight Control expands its core visual approach to provide instant insights and a consistent platform experience. This enabled AMC to understand what media, dynamic logic or design was driving performance, all at a glance.

Results

In just 2 months, the Retail Media Network via Flight Control has deployed 100+ display and social campaigns showcasing 90+ different partner brands:

  • 88% increase in speed to market compared to the typical 3-week set up processes

  • 800M+ Impressions served

  • 99% Faster trafficking time

Interested in learning more about Clinch’s industry-leading platform and solutions?