Lavazza adopted a personalized strategy to connect with coffee enthusiasts during key moments of the 2024 Olympic games. By partnering with Clinch, the industry-leading coffee brand was able to utilize advanced dynamic creative capabilities and omnichannel ad serving in order to engage fans during medal-winning victories.
Strategy
Launch a dynamic ad campaign across the US to engage fans of the 2024 Olympic games, while also promoting a large discount across best-selling coffee blends.
Solution
The Lavazza team leveraged Clinch’s self-service platform, Flight Control, to efficiently plan, execute, and measure a data-driven campaign across social and display channels. Flight Control automated manual tasks, allowing the team to craft a visual strategy, create ad creatives, implement complex campaign logic, and monitor campaign performance—all within a single, integrated interface.
Sports API
Clinch’s Flight Control platform includes real-time access to Olympic medal counts, which was utilized for display creatives.
Robust Ad Builder
Powered by AI, this intuitive system was used to create variations automatically, saving the team hours from traditionally manual processes.
Smart Ad Serving
With this omnichannel campaign, Clinch’s smart ad server ensured that the appropriate creative variant was assembled and delivered through programmatic display, or automatically rendered and assigned to the relevant ad sets within Meta.
Results
Clinch’s Flight Control platform enabled Lavazza to build powerful dynamic creatives that captured consumer attention surrounding the 2024 Olympic games. The dynamic display creatives saw a 71% increase in CTR compared to Lavazza’s benchmarks. In addition to increased performance, the Lavazza team saved 135 mins daily on creative swaps by utilizing Flight Control.
