Budweiser took a real-time data-driven approach to driving awareness. This unique digital out-of-home campaign tapped into one of the strongest human emotions (fandom), aligning their winning beer with Montreal Canadiens’ winning game moments throughout the National Hockey League’s regular season.

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Objective

Winning moments are best celebrated with “cheers.” As an official beer of the Canadian National Hockey League, Budweiser sought to launch a locally focused ad campaign specific to Montreal, that encouraged fans to grab a Bud each time the Montreal Canadiens scored a goal.

Solution

The campaign was served across more than 90 digital-out-of-home screens throughout Montreal, leveraging Hivestack’s vast network of premium digital-out-of-home screens, and Clinch’s robust creative personalization and ad serving technology.

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Custom Dynamic Ad Templates

supported interchangeable messaging,
imagery, and scores

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Single-tag Technology™

automatically resolved ads to every board size,
without the need for individual trafficking or lag time

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Smart Ad Serving

enabled Clinch’s direct sports database API that pulled real-time game scores into the ad
creatives to reflect real-time game scenarios throughout the Canadiens’ regular season games