Poolside Tech Talks

April 27th - April 29th, 2026

In our “Poolside Tech Talks” an executive interview series filmed poolside during the Possible Miami conference we explored a shared priority, with our clients and partners, the critical need to connect creative to media. 

In these candid conversations, we unpack how today’s most forward-thinking brands and platforms are aligning storytelling, data, and activation to drive stronger performance.

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Publicis Groupe | Roey Franco, Head of DCO

Roey Franco explains why DCO must move upstream, shaping campaign strategy early and enabling creative to respond to signals through a continuous feedback loop.

“So from the creative front we provide insights, deep insights, atomic-level understanding of what creative elements work for specific audiences or specific locations and different context signals…”

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Snap Inc. | Fintan Gillespie, Global Director, Ad Partnerships Group

Fintan explains why creative performance on Snap depends on speed, iteration, and creative that can scale with spend.

“If you’re very repetitive and using the same ads over and over, you’re going to fatigue… as spend grows, you have to drive the throughput of creative production..”

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The Trade Desk | Kendra Manzo, GM Enterprise GTM, Product Strategy & Growth

Kendra highlights the shift toward tighter alignment between planning, activation, and reporting, with collaboration and shared signals driving better outcomes.

“If we’re doing it in silos, we’re not going to get anything done.”

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WITHIN | Joe Yakuel, CEO

Joe shares how AI is raising the bar for marketing, enabling brands to scale, personalize, and explore new creative opportunities beyond just efficiency gains.

“It’s not how can we do it cheaper or faster… it’s we now have a new expectation of being able to do something better, bigger.”