The AI Pivot: How you’re moving from AI experimentation to scalable ROI

Michael Burgi, Senior Editor, Media Buying and Planning at Digiday, sat down with Oz Etzioni, CEO and Co founder of Clinch to discuss what should brand and agency leaders be building toward, as they move from AI experimentation to activation. Oz' take? The pivot to ROI is not a technology decision. It is an organizational and infrastructure decision. The brands seeing real returns are those that reorganized the layer between creative production and media activation first.

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For more executive interviews from the event, visit the original article on digiday.com