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Gen AI is Transforming and Streamlining Campaign Activations

Santa Monica, CA

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In the evolving landscape of advertising, professionals are increasingly turning to AI to automate the intricacies of crafting campaigns tailored to specific audiences. Gen AI alleviates marketers from tedious tasks, enabling them to concentrate on conceptualizing and strategizing. This shift not only results in faster and more efficient execution but also significantly saves time, expediting the overall time-to-market.

Oz Etzioni, CEO and Co-founder at Clinch joined Robert Williams, Senior Editor at Beet.TV to discuss…

• How Gen AI frees up time by handling tedious tasks, allowing marketers to focus on creativity and strategy
• The goal to unify campaigns across various media channels for a consistent brand experience
• Emphasis on personalization to tailor the advertising experience for individual audiences
• How platforms like Flight Control aim to streamline fragmented media planning and campaign activation