Retail Media Summit UK Panel
Debate: Is Retail Media the Latest Marketing Bubble
and is it About to Burst?
November 06, 2024
In this thought-provoking panel, industry leaders from Clinch, PubMatic, Particular Audience, SMG, and Qsic explored the future of retail media. They examined whether its rapid growth—projected to surpass total TV advertising spend by 2028—had reached its peak or if greater opportunities still lay ahead. The discussion delved into the sustainability of this momentum, potential industry challenges as more brands and retailers enter the space, and untapped opportunities yet to emerge.
"We are still scratching the surface, especially in the U.K., which is well behind the U.S. There will be consolidation, winners and losers, perhaps with smaller retailers pooling together, while brands will decide with their wallets. This was an emerging industry; now it’s a fixture and there will be more retailers and more applications. There is a ton of room to grow."
Taylor West
Global Head of Sales, Clinch
