How Leading Brand Marketers Are Using Personalized Video To Drive Sales
We examine how leading brand marketers are leveraging video. Through a survey of more than 200 brand marketers, we studied the momentum of video versus other ad types, whether videos are being personalized/customized and to what extent, the kinds of personalization criteria being used, and the results being generated from video personalization and customization.
Clinch: Consumer Insights on the Value of Personalization Across the Sales Funnel
Survey of more than 500 consumers provides roadmap for advertisers looking to build stronger and more relevant consumer connections.