CTV/OTT?? Solutions of Clinch Video Personalization

Video is the most important storytelling tool in an advertiser’s toolkit. We built our VideoAI™ technology because creative versioning and production for video personalization are the next great frontiers in online video advertising. As new Connected TV and OTT channels build out functionalities to support ad serving, Clinch is right there with our advertisers, offering flexible integrations that make it easy to connect with customers across all channels.

Clinch Video Personalization for OTT and CTV

Find out more about our video solutions for CTV and OTT

We’d love to hear from you. Send us a note and we will get back to you quickly to answer any questions and talk about how personalization can drive your business goals.

Dynamic Video (DCO) like you’ve never seen before.

Futureproof OTT & CTV

Built and designed for the future of OTT and CTV. Wherever video ads can be served, now or tomorrow, Clinch VideoAI™ creates and renders online video ads, while our Smart Ad Serving decides what to show and to whom, at precisely the right time.

Optimize Video

Evolve beyond complete views or clicks as metrics. Clinch VideoAI™ enables you to truly understand what content and online video advertising experiences drive engagement, sales, retention, and optimizes constantly for top results.

Data-Driven Video

Integrate multiple data signals into the ad’s content or condition the ad serving of different dynamic video versions based on weather, location, sporting events (players, standings, countdown to game), time of day, user preferences, audience segments, device, and much more. Share learnings across campaigns, platforms, and partners.

Efficient Production

The fastest, easiest, least expensive dynamic video production. Plug into all channels with AI-automated assembly and rendering by Clinch Xenon. One button exports to all formats, from HTML5 to social to video.

Next Level Video Advertising

VideoAI™ brings Data Driven Creative to CTV and streaming video, assembling the elements of an ad seamlessly, based on attributes of the viewer and what is happening around them right now. The ad is more relevant, speaks more to the viewer’s known interests, and feeds back data that lets advertisers know not only whether the ad was seen but whether it worked, and why.

Sample List of Clinch’s Audience Dimensions and Insights

Ad Serving & Website-based Engagement Across Omnichannel Campaign Activations

  • Website Visit Recency
  • Funnel Depth (E-commerce)
  • Cart Abandoner
  • Visit Frequency 
  • Category Focus (By Category ID/name)
  • Product Focus (By Product ID/Name)
  • Color Affinity 
  • Past Purchaser (Non-Purchaser, Purchaser, Repeat Purchaser)
  • Brand Focus 
  • Brand Affinity 
  • Price Focus
  • Time of Day
  • Day of Week 
  • Time to Purchase (same day, within 48 hours, 3 days, week, etc.)
  • Purchase Behavior
  • Purchase prediction (0-100%)
  • Is User a Clicker (CTR)  – Yes/No
  • Engaged  – Yes/No
  • Exposed to Ad – Yes/No
  • User belong to client specific tag groups
  • User belong to client specific tag(s)
  • Message-based Engagement
  • Focus/Engagement:  Brand / product / category, etc. 
  • Brand Affinity (Brand names (by client)
  • Offer / Price Preferences
  • Ad Experience Engagement Habits (interaction, time spent, completion, etc.)
  • Weather-based 
  • Location-based behavior
  • Device-based engagement
  • Sports affinity (sports type, teams, players, etc.)
  • Experience-type preferences (animation speed, subtle/active, etc.)
  • CTA preferences
  • More…

Custom Reporting And Measurement

Track your marketing campaign metrics through our simple visual dashboard and advanced custom reports. Customize within seconds; Any third-party analytics/measurement tool can be seamlessly integrated into our dashboard, or populated via API into your platform of choice.

Performance

See how your campaign performed in detailed numbers or simple infographics. Export via API to your own platform.​

Insights

Automatically surface important, actionable insights to better track performance by placement, message, SKU, offer, or any personalizable element, for enhanced data sets that allow you to predict business outcomes.​

Value

See performance over time as Clinch’s optimization technology gets smarter and transfers learnings from all channels and platforms to other campaigns, from display to social to OTT and more.​

Video Personalization – Activation Made Easy

Clinch plugs seamlessly into your own media ecosystem, and is already integrated with major media platforms and partners. We conduct rigorous, on-going testing to make sure our dynamic videos are supported across all channels. Where they’re not, integration is easy.

Dynamic Sales Circulars ​

Convert offline and app-based promotions into hyper-personalized omnichannel campaigns across digital, social, video, and connected TV (CTV). Custom APIs and advanced integrations enable hyper-accurate messaging that reflects real-time deals and promotions on an individual store-level, at unprecedented scale.

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